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Giving Feedback: Know Thy Audience

Giving Feedback: Know Thy Audience

The saying goes that we should “trust our instincts.”  In many life changing moments, I believe this to be good advice.  When someone pops you the question, you know in that very instant whether to say “yes” or “no.”  When offered two jobs – one with a high salary but boring work and one with a low salary but exciting work – your gut probably won’t lead you wrong.  When it comes to the “big picture questions,” 9 times out of 10 your gut can’t lead you astray.

That doesn’t mean, though, that our first response is great in every situation.  Case in point: team feedback.

When it comes to giving individual performance reviews, tracking team progress, or just doing a post mortem, there really is no room for a gut reaction.  Why?  Because your emotional response is not necessarily going to resonate with those you work with.  Someone who loves sports car might pick the high paying, but boring, job while someone else who doesn’t mind living like a college student might go with the low paying, but exciting, job.  Whenever you have to cross the boundary between making a decision for yourself to helping others make decisions, it’s time to put the instinct away and approach the situation from a more analytical viewpoint.

By analytical, I don’t mean “without emotion.”  In fact, just the opposite.  Like any good speech, you have to know who your audience is.  If you’re giving feedback to your team, you should know the ins and outs of the personalities of said team in order to provide feedback in the most effective way possible.  Some teams love inspirational speeches.  Others prefer charts and graphs about past performance and how new decisions will change that.  Whatever your audience, if you walk with just your emotions on the table, odds are, the only person you will convince is yourself, which you’ve already done.

Seem like a no brainer to you?   Sure, but it can be hard to remember in the heat of the moment.  I’ve had more than my fair share of “omg, this must be done TODAY!” moments where I probably was more harried than effective.  I’ve had other bosses who have gotten angry easily, causing people around them to hide their true insight into what’s happening with the project.  Still others expect their team to follow their leadership style, blindly looking for people “just like them” and then wondering why there isn’t any diversity on the team.

It takes some practice and skill to nail the art of giving feedback, but you can get it.  Just remember one key rule – your gut instinct is great for you, but may not be right for everyone on your team.

-Deborah Fike

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Discussion

  1. Cara says:

    Oh, my, Deborah—I've been looking for the right words to say this, and you have so totally just said it for me:

    "When it comes to giving individual performance reviews, tracking team progress, or just doing a post mortem, there really is no room for a gut reaction. Why? Because your emotional response is not necessarily going to resonate with those you work with…Whenever you have to cross the boundary between making a decision for yourself to helping others make decisions, it’s time to put the instinct away and approach the situation from a more analytical viewpoint…Whatever your audience, if you walk with just your emotions on the table, odds are, the only person you will convince is yourself, which you’ve already done."

    This is true of a lot of human communication aspects, not only managers/leaders.

    Thanks a lot for this, Deborah—it's spot-on. I hope to quote you on this for a future post I'll be writing about this very thing (emotional intuition versus analytical observation when dealing with the reviews and judgements you have to make of your employees and your colleagues). You really brought clarity in specifying that emotional gut instinct will almost always serve *you* right, but it's completely unfair to judge others by that same gut instinct. It is only by observed actions and statements (external behaviors, never internal motivations) that others can be fairly evaluated.

    Thanks again–

  2. Deborah Fike says:

    The reason that this kind of behavior is rampant in all sorts of situations (not just at work) is that we are not trained to realize that what works for us, doesn't work for others. I myself didn't really understand this concept until I lived a few years abroad and saw how an entire culture didn't think like me. Having this experience really opened my eyes into how people work, and just how often my assumptions about people are incorrect.

    It's easy when you're in the "I'm an outcast" situation to understand that others around you are different from you. It is MUCH harder to see when you're at work because you'll likely working next to people similar to you: the same job function, the same educational background, the same city. However, that doesn't mean the person next to you is, in fact, you. If you want to truly persuade people to try something else, you have to understand them first.

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