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Category : Entrepreneurship

What my Grandfather Taught me about Entrepreneurship

They say that it’s important to learn from the past.  In looking to my own past, I see Grandpa John, simple potato farmer from southern Idaho.  He has taught me a lot about what it takes to be an entrepreneur.  John had a sense of pride and stubbornness in all he did.  You see, John grew up as a first generation Japanese American during the Great Depression and eventually World War II, so he had to fight twice as hard for everything he ever got out of life.


Grandpa John in his vegetable garden, Summer 2009

So what did Grandpa John teach me?

Don’t let anyone else tell you that you can’t have something. John grew up as a poor farmer, and therefore, missed the first week of his senior year in high school helping his family harvest and water crops.  When he showed up the second week for class, the teachers told him he’d already missed too much work, and therefore, wouldn’t be admitted that year.  Grandpa John kept coming to school every day anyway, sitting on the school doorstep and reading outside, in clear view of the school.  Finally, seeing he was coming to class one way or another, the teachers allowed him inside and he got his high school diploma on time.

Make the best out of a crappy situation. My grandfather faced a lot of racial discrimination being Japanese American during the war.  Like many Japanese Americans like him, however, he decided to join the war effort and learned Japanese in order to become a ham radio operator.  (He actually didn’t speak Japanese at home because his parents forbid it, so learning Japanese was a bit of a trick for him.)  As an officer of the army, he was able to travel in and out of the Minidoka Internment camp, and he met my grandmother this way.  You might say I’m here today because my grandfather had a gift for making the most out of any bad situation.

Nobody owes you anything. One of my grandfather’s favorite sayings is “It ain’t much, but it’s better than nothing.”  That viewpoint is echoed in how he never accepts handouts, and he worked on and off again until he was 80 years old.  He doesn’t expect people to give him things.  He expects he has to work for what he earns.  And he’s charitable too…donating a lot of his time and money to the American Legion.

Be disciplined about what you need to survive.  Every day, I wish I were as healthy as my grandfather.  As sad as it reflects upon me, my grandfather has always led a healthy lifestyle – from daily physical labor to eating three appropriately-sized meals a day.  I know many people in their 60s who would love to be as healthy as my grandfather now in his 90s.  He understood the value of discipline and only treated himself to cake and other sweet foods on occasion, not as a matter of course.

Keep on your toes and fight for what you need.  Last year, Grandpa John kept falling down.  His doctor told him he had a benign growth on one of his bones that was pushing into a nerve in his hip, causing him to be unstable.  They said they could remove the growth, but that he was almost too old for the surgery, and the odds that he would walk again without assistance was zero.   Grandpa elected for surgery and was back to walking without a cane within two months.

I admire my grandfather because he came from a generation that had to fight for a lot of things that we take for granted today.  Imagine what we could do, as entrepreneurs, if we could take our wealth of stability and information and meld it with my grandfather’s spirit?

-Deborah Fike

Doing What You (Don’t) Love

One of the key tenets of my life is “do what you love.”  It is the reason I spent two years teaching English in Japan (because I wanted to experience living in a foreign country), why I took an unpaid internship at GarageGames as an MBA student (because I wanted to work in the video game industry), and now why I am launching a company with my husband (because I want to run my own business).

However, doing what you love often means doing things you don’t love to do.  I never had a strong desire to learn a foreign language in high school because I wasn’t good at it, yet there I was in Nagoya City, attending language classes and struggling at the supermarket.  I wanted to take a higher paying job, but then I would have been stuck doing market analysis for fiberoptics (true story), so I decided to go the more risky route into video games.  And I hate the legal aspect of running Avalon Labs LLC such as setting up a corporation and paying for trademark work, but it all needs to be done.

Paradoxically, doing what you love often means doing things you don’t like to do.  You have to decide if all the crappy little things are worth the risk/money/time/effort/stress to do what you love.  If it isn’t, are you sure you love what you’re doing?

-Deborah Fike

The Introvert Launches a Business

Networking.  It’s who you know, not what you can do.  You gotta get out there and meet people.  Schmooze.  Enjoy late night parties at conferences and have war stories of getting drunk with strangers in bars.  It’s all part of the game of launching a new business.

Or so they say.

I hope they’re wrong.

Although I enjoy social media and writing on-line, at heart, I’m really an introvert.  I enjoy working ten hours+ a day, but only if part of it is within the comfort of my own home at my own pace.  I like to travel, but only a handful of times of year so I can maximize time with my husband and family.  I can count on one hand how many times I’ve been drunk, and it was never at a business conference or with people I had just met that day.

So yeah, I’m definitely not the life of the party. But if you ask me to get something done, I’ll present you with a plan and keep you updated on progress.  I listen to people and try to change my writing, my approach, and my end product to fit the needs of the team or the customer.  I love watching people play with something I’ve worked on and adapting on the fly.  I’m not truly happy unless I’m doing something challenging, and even though I dread it a little, I also love taking risks and putting myself out there on a limb, even if I fail.

Getting people to notice your new business is hard.  And while I’m enjoying writing blogs and connecting with people I’ve met in the past professionally, I’m not really passionate about flying across the country spreading the word. Instead, I’m going to leverage the Internet and try to do it without all the networking and travel.

I honestly don’t know if it will succeed.  I may be shooting Fellowstream in the foot by not being more proactive about growing my Twitter following by 100+ in a day by going to South by Southwest.  But as an entrepreneur, I have to play to my strengths as much as I can.

And my goal is to create a strong team management product that at least 200 people are willing to subscribe to for a reasonable monthly fee.  I’m hoping if we build it, they will come, even if I’m building it all from home.

-Deborah Fike

Staying Small and Focused

Way, way too late one night this week, Jacob and I got to talking.  It was one of those late night conversations that involves a lot of inside jokes and giggling, the laugh of the sleep deprived.  We discussed where we thought Fellowstream could take us: we would hit a million Twitter followers, manage 20-person teams, become sponsors of South by Southwest.  Bill Gates would have nothing on our future.

But, in all honesty, I hope we never get there.

I’ve worked at start-ups before.  The fun part isn’t getting big, but the part where everything is still intimate and small.  Where you still know everyone who works with you, and everyone works efficiently in small teams.  Everyone manages themselves because they want to be there, so there’s no need to have managers dedicated to cracking the whip.  You have 1,000 really awesome customers who love what you do, and your team is quick about adapting to their needs and wants.  Instead of sponsoring huge events, you’re getting your name out at smaller venues, where you can have real conversations 1-on-1 with people.

I can see us hiring more people, once we get off the ground.  I can see myself devoting a lot more time to answering questions on our Get Satisfaction forums or reaching out to frustrated, ranting customers in my inbox.  And I can see myself in that environment.  But if I ever don’t know someone I work with, or I don’t personally know how people feel about Fellowstream without looking at a chart full of ridiculous metrics, then it will no longer be a place for me.

So here’s to staying focused and defining success as “creating something awesome for a small number of people,” rather than creating an empire.

-Deborah Fike

Unsuccessful Ideas are not Failures

I am amazed how often people will completely abandon an idea after they test it out once.  It’s easy to find examples from daily life.  You write a great essay and show it to one person who hates it, then throw it away.  You discover a new restaurant and ask one friend to go, who refuses, then never mention it again.

It’s even more rampant at the project level.  A group of students start a club at their university, don’t recruit more than five people in one month, then decide to throw in the towel.  A marketing team launches an online campaign, doesn’t hit its target goals, and decides the Internet is not suited to their product.  A design team creates one prototype that the client doesn’t like, and then starts completely fresh with a new design.

It’s human nature to please, and most of us are sensitive to negative feedback.  It oftentimes only takes one offhand comment to make us abandon an original idea.

And that’s where the problem lies.

Just because an idea doesn’t succeed at one level or with one person, doesn’t mean it wasn’t a good idea.  Andrew O’Connell wrote a great Harvard Business Review article about how failure with one audience could lead to success somewhere else.  I’d like to take that to another level and say that oftentimes, we’re not right the first time, and that’s okay.  An idea we thought “failed” two years ago might be worth pursuing tomorrow, with just a different coat of paint.

Jacob and I are trying to track of all our ideas with Fellowstream, even the ones we reject, both on the product design and marketing side of things.  We’re not afraid to blur the lines a little to experiment and show people things in a different way if one way isn’t working.  It’s a hard balance to show something new and differentiated in the marketplace, while still being flexible enough to admit you’re wrong at first blush, but we both feel it will be crucial here as we approach the beta phase of our product.  We don’t want to live and die by being either 1) too inflexible to change or 2) too scared to tweak something that hasn’t worked out.

-Deborah Fike